We've all heard the saying "seeing is believing" and the concept doesn't apply any better than when you're trying to market your product. A powerful, imaginative display that's on budget and on target can make the difference between profit and loss for your business.
An attractive custom display complete with display signage can announce a sale, promote slower moving merchandise or depending on the location even attract customers into your business. Most businesses have at their disposal one of the most effective and inexpensive marketing tools built right into the store...the front window. If your storefront has more than one window you have just increased your opportunity to create a "visual wonderland" to promote your business and draw customers inside.
Preparation Is The First Step
To prepare for your visual display you will need some time to plan it out. Think about what it is that you want to accomplish. Is it to welcome a new season? Promote a slow moving item? Or show off the latest addition to your line up? Often it helps to sketch out on paper your thoughts and designs rather than try to assemble a visual display as you go along. The sketch will allow you to try several different ideas easily. You'll be much happier with the end product when you take the time to do it right the first time.
When you start to build your visual display, you'll want to gather all of your materials and have them nearby -- including any display signage that will be used, canvas prints, table cloths and pop displays, and racks. Make sure all of your materials and the location for the visual display are clean. Nothing detracts more from a visual display area than a messy layout or one that doesn't appear to be free from dirt and stains. You'll want to choose a slower time of the day, perhaps even an evening or weekend to work on your display. This will allow you to concentrate on the visual display without the constant distractions of running a business.
What Makes A Great Visual Display?
Beauty may be in the eye of the beholder but when it comes to a visual display there are a few simple rules you will want to consider. First and foremost is to keep it simple. This may sound easy, as you may want to show off all of your new merchandise but end up adding too many items. If you do, it will simply look cluttered and unfocused so your customers most likely will pass by. Instead try to have a focal point which will include POP displays, merchandise, display signage, and lighting all coming together. You'll want to draw the eye to the main attraction of the visual display and lighting is a great way to do this.
In assembling your visual display you'll want to work with the largest items first, placing them in just the right place or position so other items can be built around them. Colors are also an important component in an effective visual display. The proper colors can help to set the mood or feeling of the concept you're trying to accomplish or achieve. Blues and greens are calmer and sedate where as red and orange scream look at me.
Keep Track Of Your Displays
A good visual display can work wonders and once created you'll want to be able to duplicate it. Once you've completed the assembly of your visual display take a picture of it for your records and keep track of the product sales from the display. If the visual display was a success, you can recreate it again later or change the product lineup to increase sales.
Like most projects, a good visual display takes some skill and practice. Don't get discouraged if your sales are not what you'd expected from your display. Simply use any information gleaned from the display to make improvement until satisfactory results are achieved. Keep working on innovative ways to make the best visual display you can. The experience can be both satisfying and rewarding.
